Of course, the Found Footage sub-genre has changed a lot since 1999, and so has our relationship with viral marketing and faux reality.
I think there’s something to love about every entry in the series so far (especially Joe Berlinger’s unfairly maligned Blair Witch 2: Book of Shadows), so suffice to say that I’m always down for a return to Burkittsville. So when it was reported that Lionsgate is allegedly planning to bring this iconic franchise back for another round of shaky-cam mayhem, I was naturally ecstatic. My first tattoo was even the infamous Elly Kedward stick-figure design, which I hope gives me some kind of supernatural buff when directing Found Footage movies. Stern’s The Blair Witch Project: A Dossier, I’ve been in love with this mythology since I was a teenager. From Gathering of Developers’ survival horror trilogy to D.A. That’s why the franchise remains one of my all-time favorite pieces of media, and I don’t just mean the original movie. Whether you’re a fan of reality-bending epistolary mysteries or appreciate a good old-fashioned supernatural horror story, there’s a lot to love about the Blair Witch mythos. That’s why it’s no surprise that this DIY masterpiece spawned a long-running franchise, as well as inspiring countless spoofs and an ongoing wave of like-minded Found Footage flicks. It wasn’t just one of the most profitable movies ever made (grossing nearly $250 million on a production budget of $35,000), but it was also a storytelling landmark that signaled a shift in how audiences interact with media. There’s no overstating the cultural impact of The Blair Witch Project.
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